Recognized Egyptian jeweler Azza Fahmy, known for his luxury artisanal designs rooted in Egyptian inheritance and art. open The doors to their new flagkery in the historic Arcade of Burlington in London, marking a milestone for the brand, since it strengthens its international presence.
The new boutique replaces a smaller and temporary showcase that the brand had occupied in the Mayfair Arcade, now placing it among distinguished neighbors such as Manolo Blahnik, Johnstons or Elgin, Ladurée and a large number of specialists in old branches.
To mark the opening, Azza Fahmy Week in London He offered a celebration of the brand’s trip, bridges attacks and present through the design language. The highlight of the festivities was a special conversation In the Victoria and Albert Museum with Azza Fahmy, CEO Fatma Ghaly and Historián de Jewelry of Claim and a lot of time British fashion Editor Carol Woolton.
Extending its presence in the museum space, the eye of Horus Bustier, designed by Azza Fahmy in collaboration with Balmain for the Resort 2023 collection, now it is in show In the young V&A as part of the Make Egypt Exhibition.
Over the years, Azza Fahmy has become an accessory within the luxury and fashion landscape of the United Kingdom, with milestones that include a famous collaboration with Balmain, the design of the turtle mask for the animal ball and a series of activations during the London Fashion Week. From Spoke creations for high profile occasions to exclusive launch events, the brand has constantly built a reputation for timeless crafts and the rich cultural narration.
Founded in 1969 by pioneer Azza Fahmy jewelry designer, the brand has transformed the retail space with an interior concept that first debut In Riad in September.
The new London badge debuts an evolved design concept developed in collaboration with Universal Studio, merging cultural heritage with modern crafts. Egyptian reasons and aesthetics come alive through design elements such as a brass curtain adorned with fatimis geometric patterns and a spider lamp inspired by Lotus, both designed by the renowned designer Randa Fahmy.
Personal touches, including books, images and art collected by Azza Fahmy and his family, are shown through boutique, offering visitors a look at the designer’s world.
The boutique sacrifices the exclusive collections of the brand, as well as its coveted high jewelry pieces, including necklaces and bracelets adorned with precious stones such as Tanzanita, Rubelita and Esmeralda.
Many pieces are registered with Egyptian love poetry lines, which are a poetic design approach to Fahmark or Fahmy.
This opening of London carries the independent boutiques of the brand to 15, most of which are found in Egypt. Azza Fahmy is also available through selected retailers such as Bloomingdale’s and that conceptual store in Dubai, 51 East in Qatar, Beymen in the Four Seasons el Cairo and the Four Seasons in Amman.
