Once a decade, Apple does something that mobilizes all user base in an adjustment of rabies from Pixeled: redesign its software and debuts that new design. The updated appearance is called liquid glass, and it is predicted that the controversial fable.
“What is the use of new liquid glass design if you can’t read or see anything clear?” A creator of technological content marveled, which refers to translucent funds that dominate the new glassy interface. “Am I the only one who thinks that Apple’s new liquid glass design is shit?” He asked a starting CEO. “Every day we deviate further from Steve’s light,” a designer published.
The first thing is the first, this panic is only temporary. Although it looked very polished at the Apple WWDC developer conference this week, the final versions are not established in stone. The new operating systems for iPhone, iPad, Mac and Watch will now enter a beta test phase that will last at least three months, and after that, the design will be constantly adjusted from then on. This is what happened 10 years ago when Apple launched its last important redesign. People, being consolation creatures, tend to hate redesign or anything.
Ultimately, the disputes in a redesign have done little to drown the choir of panic on the promises of non -placentated Apple’s promises. This is a particularly sensitive moment for the technological giant. In the WWDC last year, the company announced Apple Intelligence, a set of characteristics of the baked in its various operating systems. However, the most powerful Apple intelligence characteristics still house, and what has been implemented so far has been quite mediocre. This is a problem for Gadgets bloggers, and it is a big problem for Wall Street, where Apple investors care that the company will be losing ground before competitors in AI’s career. But, does Apple’s users really care, people suddenly worried that their iPhones are about to get more ugly?
“Ultimately, real users are not so concerned about what technology presses about where Apple with AI is,” said Tom Mainelli, head of research and consumer research at the IDC market intelligence firm. “They just want characteristics that work.”
Apple Intelligence, in its current form, does not work well. One of the first characteristics that was launched were notifications summarized by AI, which are sometimes not sensitive. Another tool, called Clean Up, which uses AI to delete unwanted objects from the photos, initial received mixed reviews. These characteristics have time better, and if you don’t want to use them, Apple makes it really easy to turn off Apple’s intelligence.
Meanwhile, the renovated Siri “more personalized” that was supposed to be the central piece of Apple’s intelligence was never thrown. After months of incremental delays and updates, Apple admitted in March that the characteristics of Siri that showed in the WWDC last year, such as the ability to connect data applications, take measures in your Walf and even help you remember the names of a people. However, it is not clear how much some of this matters for the average iphone user.
Some litigious consumers are expressing their quite overwhelming disgust. Apple launched a massive marketing campaign around Apple’s intelligence, including some commercials that highlighted a more advanced Siri. That name Reminder of Magic Trick appeared in an announcement starring the The last of us The actor Bella Ramsey and then was summoned in a collective claim that accused Apple or false advertising. Apple now faces three of these demands. The plaintiffs greatly argue that they bought new Apple devices to enjoy Apple’s intelligence tools (only the last devices admit the new software) and ended up paying an “illegal cousin” for something that did not. Apple ended up pulling that Ramsey’s announcement and added discharge of responsibility for Siri’s new functions to its website.
In a sign that Apple, feeling the heat, its executives are also defending their decision to wait by releasing more characteristics of Aya more quickly.
“This requires hard work, but we do see AI as a long -term transformation wave as one that will affect our industry and course in our society in the coming decades,” said Apple software chief Craig Federeghi, The Wall Street Journal this week. “There is no need to hurry with the incorrect characteristics and the incorrect product only to be the first.”
The new Siri is taking so long, said Federerthi, because Apple had to rebuke Siri’s architecture with her eye towards privacy. Meanwhile, Google has few hangers about the enlistment of its mass infrastructure of cloud computing to feed Gemini’s latest version, the AI assistant who bakes in Android.
For Apple users, who is tired of waiting for better functions of AI, and again, it is not clear how many of them there is, Google is the clear alternative. Google is not shy either to convey its ambitions of AI. While Apple barely mentioned AI at the conference of its developer, Google turned AI into the star of its own conference in May. The company even showed a prototype that could use the camera and the microphones of his phone to know what is happening around him at all times and do tasks in his Walf. If Siri is a bit helpless, Google’s AI could be too powerful in the future.
As he has done with everything, from the iPod to the vision pro headphones, Apple hopes to see what everyone else does with a new technology before making their movement. If Apple is not the first company to do something, you want to do the best version.
“There is Apple’s risk that if they are too slow or too deliberate, they could lose some of the people who want to live on the bleeding edge,” said Mainelli, “but I think the permanent majority of Apple customers just want them to get closer.”
It is really surprising that Apple has even announced anything related to the IA given how chaotic the industry is. While Google looks relatively united, other technological giants continue to fight to discover how they fit into a new world with AI. According to reports, Meta is investing billions in a new “superintelling” laboratory, since it reorganizes their efforts, which until now have yielded mixed results. Amazon is struggling to launch its new Alexa+ AI assistant. Just Openai is being cautious about his next movement after acquiring a startup founded by the former Apple design chief Jony Ive, who is working in secret with “colleagues” for people to take them.
For now, Apple devices can be a type or insurance port of overexperation with AI in a digital panorama where the new technology feels as if it were everywhere. You can always use AI applications such as chatgpt or perplexity or simply Googini on an iPhone or a Mac. But your experience is not to have to revolve around half AI tools. As Federight, Apple’s executive, told Wall Street Journal, Apple presented millions of its users to the Internet, but did not do so when building a search engine.
Apple devices can be a kind of safe port of overexperation with AI in a digital landscape where new technology feels as if it were enriching everywhere.
“Apple made the Internet accessible in many ways, more than anyone,” said Federerthi. “That didn’t mean that every experience you assume was going to happen within Apple.”
In the same interview, Federeghi made it clear that Apple, which is advanced with the development of its own AI models and that the company wants the new technology to be deeply in its devices. But if you are looking for a form generally free to enjoy your iPhone, you can do it for another year.
However, you cannot escape liquid glass. I love or hate it, the new aspect that reaches all Apple devices in autumn.
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